New York — February 14, 2024 — Ripple Rug®, the revolutionary interactive Cat Activity Mat made from recycled plastic water bottles, proudly celebrates its 10th anniversary.

Since its inception on Valentine’s Day 2015, the Ripple Rug® has continued to enrich the lives of cats worldwide. The American-made Cat Activity Mat provides endless interactive play, promoting exercise, mental stimulation, and hours of feline fun.

Over the past decade, SnugglyCat Inc. has successfully recycled nearly seven million plastic water bottles in the creation of this beloved product — no small feat for a mom-and-pop, small business.

“What a roller-coaster ride it’s been,” said Fred Ruckel, Inventor, Founder, and President of SnugglyCat Inc. “As soon as we launched our product on National TV, copycats misappropriated our idea near instantly. Knock-off ‘Whack-A-Mole’ occurs daily. From small overseas players to larger multinational pet companies knocking up their own sub-standard versions of our cherished cat-toy — we’ve seen it all!”

Natasha Ruckel, co-founder and CEO of SnugglyCat Inc., added, “IP enforcement is continuous. We’ve filed multiple lawsuits, issued countless cease-and-desist orders, filed hundreds of DMCA take-downs, and dealt with Customs and Border Protection, as well as the U.S. International Trade Commission. These are just a few of the actions we must continually enforce. When you have a successful product, your priority becomes protecting it from infringers — not, as I wish it were, making funny, cute cat videos!”

The Ripple Rug® is protected by four issued U.S. Utility Patents, with a fifth patent pending. To mark the 10-year milestone, SnugglyCat Inc. is excited to announce a Valentine’s Day release of several new shapes, including “The Royale, Regal, Regency, Gibbous, Regents Park” and a total of ten shapes to celebrate a decade of U.S. innovation.

About SnugglyCat Inc. – The Ripple Rug
SnugglyCat Inc. was created by a cat named Yoda (and her human parents Fred and Natasha Ruckel). The Ripple Rug® has four US patents: # 10,070,623 | 10,334,824 | 10,701,898 and 11,730,143. SnugglyCat works with ten different companies based in the USA, (located in six states). Over 120 American workers help in the manufacture of the Ripple Rug. SnugglyCat’s Ripple Rug is a best-selling ‘Pet Enrichment System’. Made using recycled plastic bottles in the USA. The Ripple Rug helps provide a safe environment for many household pets since 2015. (ripplerug.com)

RippleRug® and SnugglyCat® are registered trademarks of SnugglyCat Inc.