Fred and Natasha Ruckel are the founders of SnugglyCat Inc. Although they both love their cat Yoda, they never thought that would end-up creating a business that makes cat-friendly products!
Fred grew up working in the family business as a plumber. He shifted his career in 1993, where he accepted an internship at a television production company in New York City. Fred worked his way up the ranks to become a visual effects artist and Creative Director, eventually opening his own company during 1999.
Fred has been featured in trade magazines over 200 times in his career. He is also a speaker at technology conferences and regularly consults for investment firms about visual effects technology.
Natasha’s career started at a digital television graphics computer manufacturer based in the UK. Her first role was as a Graphic Designer, but she soon progressed to Product Demonstrator then Product Manager. While there, she spent time at the BBC News & Current Affairs Department, as well as several other large broadcasters around the world. Close involvement with global markets, TV graphics, innovation and product research led Natasha to undertake post-graduate studies in marketing. After working for several different corporations within technology and life sciences (in Oxford, UK), Natasha relocated to Montreal. While working in Canada, within the Media & Entertainment industry, Natasha met Fred.
Eighteen months later, Natasha moved to NYC. Following a stint as Social Media Director for a billion dollar global consulting company, Natasha then became Creative Content Director at digital agency.
During 2011 Fred and Natasha produced a TV show for the DIY Network called ‘Dream House Log Cabin’, it was about building their own home from scratch. The show is still airing and can be watched online on the DIY network website.
As 2011 came to a close, Fred launched a new company called RuckSackNY, a digital full-service marketing and advertising agency. As RuckSackNY grew, Natasha joined forces with Fred; this husband and wife duo have been working side by side ever since. Together they write, produce, direct and create campaigns that help both small and large companies.
Technology, inventions, green-building and health-conscious living are important to both Fred and Natasha. These criteria make the foundation of SnugglyCat’s safety and quality standards when manufacturing products for our furry friends.
Fred and Natasha run their business out of their garage. Like many other small business starting out, they look forward to the time when they’ll be able to move into a bigger state-of-the-art facility. Until that time, they’ll continue shipping Ripple Rugs around the world, (wearing gloves in winter if they have to) and wait with great anticipation for the day when they’ll be able to park their car in the garage again!